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The Coronavirus turned senior living sales and business operations upside down. Senior living professionals had to rethink everything to keep residents, staff and prospects safe. At Bobby Sumner, we knew COVID would alter the way our clients did business, but we weren’t sure exactly how. We wanted to find out. In June, we conducted an …Read the rest…
For Immediate Release: Staff in Independent Living Communities Feel Safe, Supportive of Response; Prospective Residents Only Slightly Less Likely to Move Due to COVID-19 Southfield, Michigan, and Charlotte, North Carolina, September 22, 2020 – A new national survey of residents, staff and prospective residents released today by Plante Moran Living Forward and Retirement DYNAMICS® …Read the rest…
During the COVID-19 crisis and its impact on the financial markets, we must adjust our strategies and reasons for calling leads in the database as well as depositors. They are more concerned with their survival than hearing about your community. We must be compassionate. Show true concern. And continue to build the relationship. The following …Read the rest…
Baby Boomers have always had a large presence in the zeitgeist of 20th and 21st century America. These abundant offspring of thousands of WWII veterans were born into a safer, more industrialized, more educated, and more affluent era than the “middle class” had ever known since the founding of our country. Attributed widely as the …Read the rest…
At the start of each new year, many of us feel compelled to set New Year’s Resolutions—save more money, lose a few more pounds, get more exercise…you know what we’re talking about! However, there’s plenty of data that shows that many of us will give up on our personal resolutions before the snow has melted. …Read the rest…
As we enter into December, each of us at Retirement DYNAMICS looks forward to the holiday season. Parties, shopping, giving, thanking, and maybe even enjoying a few days of rest! But, it has also become a habit of our team, every year, to reflect upon the previous 11 months. And to say Thank You to …Read the rest…
This month, we’d like to concentrate on the importance of the upcoming holidays. No time of year is more important than RIGHT NOW to be marketing to family members as they begin arriving to visit mom and dad for the holidays. Just take a look at this statistic – 50 percent of inquiries in rental …Read the rest…
Part 3 of our discussion on Trends in the Senior Living Industry No Hiding From Social Media – Smart senior living organizations will accept the new norm that there are no secrets in today’s world. Thanks to the far-reaching tentacles of Social Media, prospects can now easily peek beyond the gates of your community. They …Read the rest…
Part 2 of our discussion on Trends in the Senior Living Industry. Technology – As seniors become more tech savvy and the industry is constantly offering more advanced technology, communities need to brace for the changes they will need in infrastructure and connectivity in order to remain competitive. Older communities may have trouble if they …Read the rest…
Is your community keeping-up with the newest trends to remain competitive? Here are some of the newest trends we’re seeing in the industry. Planning Ahead For The Large Onslaught Of Baby Boomers – Here’s where you have to put your thinking cap on. Bridging the gap between the future baby boomer prospect and the current …Read the rest…
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