- Is your community experiencing occupancy issues?
- Undergoing a major expansion?
- Or in need of a sales person to fill the gap between hires? If so, a Bobby Sumner Consulting (BSC) Sales Specialist is always ready and in high demand as communities recognize the value that their expertise, support, and agility bring to improving the sales process.
WHAT IS A SALES SPECIALIST?
They are sales people on jet fuel—seasoned senior living sales professionals with over 20 years of experience and a track record of bringing immediate results. Most have sold Type A, B, and C contracts as well as rental independent living and assisted living communities. They are highly skilled in various sales processes and CRM systems.
HOW DO SENIOR LIVING COMMUNITIES BENEFIT?
Bobby Sumner Consulting Sales Specialists hit the ground running, providing day-to-day support when your community needs to:
- FILL THE GAP:
- GET IMMEDIATE RESULTS:
- GAIN LEADERSHIP SUPPORT:
Whether you are between hires or need to ramp-up staff for a new community or expansion project, they fill a void, or vacancy, in your sales team quickly and easily for the short term. RAMP-UP SALES: We often hear from communities that lack of time to attend to the arduous phone calls is an ongoing issue. Having a Sales Specialist on-site every day brings relief to staff so they can remain productive rather than overwhelmed.
They are available in a weeks’ notice, and the learning curve is much shorter than hiring an employee, which takes more time and training.
From training existing staff to reinforcing positive selling habits, and even bringing to light issues that might not otherwise be apparent—they bring leadership to your sales team. Empower Sales Staff: It benefits the community when everyone is committed to working together. Our Sales Specialist model is based on collaboration. Their focus is on the overall success of the community. They are not there to compete with or challenge staff. This brings relief and results right away.
WHAT IS THE COMMITMENT AND INVESTMENT INVOLVED?
Most senior living communities prefer a Sales Specialist to be on-site for at least three to six months; sometimes longer if the work involves a major expansion or new community. In this short-term commitment, it doesn’t make sense to hire an employee that in six to twelve months you might need to let go, which would put your community on the hook for unemployment benefits. Investing in a Sales Specialist is very similar to that of an employee, with a salary and incentive commission, if that is part of your community’s compensation. If competition is a concern, your agreement can be structured to encourage collaboration. Last but not least, BSC Sales Specialists have a unique ability to become a friendly, familiar part of your community in a short amount of time—and make a lasting difference.
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