We have the Answers
Senior Living , Active Adult and Urban Alternative Communities, Sales Coaching and Marketing Consulting
Bobby Sumner Consulting offers an array of senior living consulting services:
- Marketing Audit/Assessment: A deep dive into what’s really going on in your Marketing Department
- Research: Do you need a market study to determine the depth of your market?
- Quick View Market Analysis or Comprehensive Study
- Mailed Written Surveys: Can tell you a lot of what the market thinks about your community and/or what you have planned.
- Focus Groups: Face-to-face contact in a focus group atmosphere where specific ideas and plans area shared will give you specific answers to questions.
- Sales Specialist Services: Is your community experiencing occupancy issues? Undergoing a major expansion? Or in need of a sales person to fill the gap between hires? If so, a BSC Sales Specialist is always ready and in high demand as communities recognize the value that their expertise, support, and agility bring to improving the sales process.
- Full Service Community Consulting: Creating a partnership with your current staff and provides an on-site consulting.
- Supervisory Consultation Services: Offers direction and guidance through email, conference calls, and less-frequent on-site visits.
- On-Call Consultation: Provides a daily/hourly rate on an as-needed basis. The On-Call Consultation is often utilized for special customer service training, sales training or customer relationship management (CRM) training.
Bobby Sumner Consulting (BSC) understands that one size or approach does not fit all organizations; therefore, we customize our services based on each client’s needs.
A community may also request one or more of our specific product offerings:
- Digital Audits
- Feasibility/ Market Study
- Marketing Audits/Assessments
- Strategic Marketing Plan and Budget
- Strategic Sales Coaching
- Written Surveys
- Focus Groups
- Sales Specialists
- Sales Team Coaching
- Etiquette/Customer Service/Hospitality Coaching
- Sales Team Coaching
- Demographic Research
- Mailed Written Surveys
- Focus Groups and Surveys
- Master Planning Consultation
- Urban Alternatives
- Active Adult
- Concierge Medicine
Whether you need retirement community marketing help, a marketing boost, or other senior living consulting services, Bobby Sumner Consulting can help. Give us a call today to discuss your needs.
BSC is a professional senior living marketing and sales consulting agency specializing in life plan/continuing care retirement communities (CCRCs); Active adult communities, rental communities and Assisted Living marketing and Memory Care. Bobby has worked with more than 250 CCRCs and senior living communities and service sponsors throughout the United States, drawing on the deep experience to provide strategy, marketing, sales and research services, and training to our clients.
Bobby prides himself on an authentic passion for the industry while developing customized approaches to meet each community’s distinct needs and requests. We understand that a cookie cutter approach does not fit all organizations.
Tell us what your community needs…
- Higher occupancy
- A mechanism or strategy to create new revenue
- Assistance while finding new talent in your marketing and sales department
- Training for sales staff
- Greater accountability for sales staff
- Strategies and skills to accomplish pre-sales of expansions or totally new communities
- A clean, updated list of leads
- A team that maximizes the database
- Expand and broaden the list of prospects
You’ve Come to the Right Place
BSC is sensitive to the distinct needs of each organization. Bobby welcomes a conversation with community leadership to explore the innovative ideas, needs, or concerns that often achieve some greater clarity through the consultation services of a third party. Whether by conversation or visitation to the community, Bobby will partner with leadership to ascertain what type of engagement or line of products will address the questions and concerns of each community.
Choose from our “buffet” of services ranging from research, lead generation, focus groups, and training, sales training, customer service and etiquette training, pricing studies, marketing plans and more.